mariano velamazán brand

Mariano Velamazán
Design & interaction for real people

awards & honors: mariano velamazán

Superbleeper is a system of wooden blocks that map music concepts to tangible tokens. These blocks have been designed to visualize the math behind music.

The system is shaped by the relationships between concepts like patterns, shapes, measurement, set and number sense.

This project was about really getting involved with the potential users: ethnographic methods applied to design. Another important aspect for me was to explore and try new creative methods.

In this sense, the focus was in revealing and making visible group dynamics and generating ideas around it.

What is the most efficient way to collect tons of logs in a forest close to the arctic circle takes around ten years of experience to answer. Could we help reveal the secret of what is the best log to pick up next?

Could we show people different alternatives and let them take the last decision in order to help unexperienced drivers to perform much better much faster?

When various events happen simultaneously, the usual presentation of them is one of the following:
(a) the space is divided in as many columns as number of events, (b) the text is truncated to fit in whatever width there is available from the operation mentioned before and…

as a result, when people share calendars it is difficult to see overlapping events between different users. Some events look more important than others just because they don’t overlap with others and, therefore, they occupy more space in the calendar grid

Learning is a complex process. How can you explain what you have learned? What happens if you try to visualize it? Can you use quantitative data visualization techniques to explain feelings and emotions?

Is it possible to get the whole picture while being able to address the small details? We finally asked ourselves: Is a graph able to tell a story?

About me

My c.v.


Hi, I am an intreaction designer with a background in Computer Science and Visual Communication. Research through design, ethnography design and participatory design are my main methods of working.

I have a passion for designing learning experiences and making visible the invisible.

Take a look at my c.v. if you want more details.

Drop me a line at: