This project aim was to get really involved with the potential users: I tried ethnographic methods applied to design.
Another important aspect for me was to explore and try new creative methods.
In this sense, the focus was in revealing and making visible group dynamics and generating ideas around it.
Ethnographic Design Research: how & why
Interviewing and observing people can be complicated, as there are many aspects to consider before having the initial contact with people. In our case, we found it necessary to discuss who we were interested in talking with and how we would approach the interviews. Rather than going for University Students like ourselves, we decided to focus on groups with a shared interest who met weekly. We decided to focus on groups with a shared interest who met frequently.
Luckily Studiefrämjandet were able to set us in contact with a group of Role play gamers who were part of SVEROK (swedish board game organization). The second group was found via Hamnmagasinet youth center, who informed us that the most active group was ‘Vi unga gycklare’, which was a group of jesters meeting 1-2 a week. Having these well defined groups, we then formulated a research question we would use to structure our questions and interviews:
“How do private codes and group dynamics occur in groups?”
It was important to get to know them as people rather than users. We had two sessions with each group, where the first interview was done in a focus group format with a duration of roughly 2 hours. The second session was conducted as a more individual talk, as we then could ask for personal reflections on topics from the first interview. In general we kept the interviews semi-structured, as we wanted the format of the interview to feel natural and not scripted.
The role players
This is a video we edited trying to condense the dynamics we found in the group.